Lipsticks

A true red that does not ask for permission. Bright, clean, and pigmented enough to show up on any skin tone in one swipe. The shade you reach for when you have nothing to prove and everything to say.

A rich reddish-brown that sits right between a statement and an everyday shade. Deep enough to feel intentional, wearable enough to not think twice. Creamy formula, no touchups needed.

Deep, berry-toned, and completely unbothered. Scarlet Letters is the shade for the days when the lip color does the talking before you do: one swipe, full coverage, no explanation.

A muted rose-mauve that looks like your lips but better. The shade that makes people think you woke up like this. Soft, wearable, and more pigmented than it looks in the pan.

Warm terracotta-brown that feels like it was made specifically for brown skin. Not orange, not pink — exactly in between in the best way. The everyday shade that does not feel basic.

A deeper, richer take on brown. Scouts Honour goes where most nude shades are too afraid to. Grounded, warm, and the kind of color that photographs the way it looks in real life.

A straight-up, no-filter red. No brown, no pink, just red. Unstable is for the days you want your lip color to be your entire personality. High pigment, clean finish, stays put.

Deep berry-wine that commands a room. Auroras are dark enough to feel dramatic and rich enough to feel expensive. The kind of shade you save for nothing because every day deserves it.

Loud, unapologetic fuchsia. Not for blending in. Ghosted is the shade that shows up when the rest of your look is minimal and needs one thing to pull it together. That one thing is this.

Burnt orange with enough red in it to keep it from going costume. Stab is the shade for the girls who wanted a terracotta lip that actually works on skin, not just in the aesthetic. It does.

A coral-red that sits right at the intersection of warm and bright. Not a classic red, not an orange, something better. Good Riddance is the shade that makes fair and medium skin tones look like they just came back from somewhere warm.