With fingers: Tap a small amount of product onto your fingertip and press onto the apple of the cheek in gentle dabbing motions. Blend upward toward the temple using circular strokes. Build coverage with additional taps until you reach your desired intensity.
With a brush: Use a dense, fluffy blush brush to pick up a small amount of product. Tap off any excess and sweep onto the cheeks in soft circular or upward motions. A damp beauty sponge can also be used for a more sheer, skin-like finish.
Start with this formula, which is buildable and a little goes further than expected.